SCOTTSDALE, AZ.– January 28, 2021 PointerTop, a company dedicated to creating software solutions that improve the productivity of its clients’ communications with their stakeholders, announced today it has appointed Carmen Orona as its Sales Director, LatAm overseeing the positioning of its CrozTop platform within Latin America, growing its sales pipeline and developing its distribution network. With nearly 20 years of experience in business development, sales execution, digital and IT transformation, and cloud & software solutions, Orona joins the leadership team at PointerTop and will lead the acceleration of sourcing Latin American businesses in need of robust digital sales and customer service.

Beginning her career in business management at IBM México, Orona has an accomplished career, including a number of executive positions within the leading technology and consulting company. Most recently as the Client Representative for Managed Services Providers and Systems Integrators at IBM México, she led its sales team for all IBM brands and business partners. In addition, she was responsible for the strategy implementation through innovation IBM offerings like IA, Security & Cloud Services. While there, she exceeded the assigned revenue quota and increased quarter to quarter sales profit and revenue by over twenty percent.

“Carmen is a phenomenal executive with proven ability to propel business initiatives into their next phase of success and innovation,” said PointerTop CEO Jason Junge. “Her tenure at IBM México implementing strategy, understanding of business offerings, and driving impactful digital strategies for sales translates to invaluable experience and will be an asset to PointerTop as we endeavor to deliver value to our growing client base.” 

The appointment of Orona as its Sales Director for the Latin America Region is on the heels of a transformational year at PointerTop. Its innovative software solutions have improved the productivity of its clients’ communications with their stakeholders. For example, PointerTop recently helped a Harley Davidson dealer in Mexico City continue to showcase its motorcycles and accessories via its website despite having to close its showroom due to Covid restrictions.

“I was struck by the growth potential with PointerTop,” said Orona. “It’s rare to find a software company with such clear vision and disruptive technology. It’s an honor to join a dynamic team of entrepreneurs, engineers and creators; united in the passion for igniting new concepts, ideas, and perspectives. This is an important chapter for PointerTop and I have been entrusted with a material role in its global success.”

About PointerTop

PointerTop is a company dedicated to creating innovative products that enable agent-based businesses to sell, train, and support their products and services directly online.

PointerTop offers CrozTop, a platform that enables direct agent-to-customer cross-interactive communications over a company’s website; VozTop, a Unified Communications platform integrating cloud business-telephone systems, conferencing services, and PC and Mobile applications to offer full-circle communications to customers; and Web-Development services for companies to upgrade their websites to be agent-ready.

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